Marketing Assignment Example | Topics and Well Written Essays - 1000 words

Marketing - Assignment Example Westwood (2006) states that with innovation and marketing being driving force of most organizations, the brand manager does the following: †¢ Supports in driving innovation of new strategies of marketing in communication industries, †¢ Assists in leading the improvement of developing new products for the brand. Major duties in this role include new product ideation and exploratory, insight mining, presentation as well as development of results of marketing concept with senior management, developing packaging design, developing claims and interfacing with other departments of the organization throughout all stages of developing new products. †¢ The brand manager also partners with and motivates a wide-ranging cross-functional overall team of market R&D, research, finance, sales, package design, operations and engineering to enable breakthroughs along with game-changing advancement to the market. To accomplish this, the brand Manager requires highly motivated individuals with strong creative, analytical, interpersonal and problem-solving skills. †¢ Brand manager manages customer relations. With management of customer relations, he communicates with organizational customers during the many phases of the process of purchasing the products. †¢ The brand manager controls the marketing mix. Marketing mix entails all tangible fundamentals that enable marketing of products of the organization. These include organizational employees, facilities, the products themselves, the selling process, the cost strategy and process of advertising and promotion