A Five Year Marketing Plan For Tulip Clothing Essay

This five-year marketing plan for Tulip Clothing has been created to secure additional funding for growth and to inform employees of the company’s current status and direction. Although Tulip was launched in the UAE only three years ago, the firm has experienced greater-than-anticipated demand for its products, and research has shown that the target market of sport-minded consumers and sports retailers would like to buy more casual clothing than Tulip currently offers. In addition, Tulip plans to explore opportunities for online sales. The marketing environment has been very receptive to the firm’s high-quality goods – casual clothing in trendy colours with logos and slogans that reflect the interests of outdoor enthusiasts around the country. Over the next five year, Tulip can increase its distribution, offer new products, and win new customers. 2. Company Description Tulip Clothing was founded three years ago by entrepreneurs Damian Thomas and Geoff Compton. Tulip Clothing reflects Damian’s and Geoff’s passion for the outdoors. The company’s original cotton T-shirts, caps and denim jackets bear logos of different sports such as kayaking, mountain climbing, bicycling, skating, surfing, and horseback or camel riding. But every item shows off the company’s slogan â€Å"Let’s Rock!†. Tulip sells clothing for both men and women, in the hottest colours with the coolest names – such as sunrise pink, sunset red, twilight purple, desert rose, cactus green, ocean blue, mountaintop white, and river rock grey (Thomas 2011). Tulip attire is currently carried by small retail stores that specialize in outdoor clothing and gear. Most of these stores are concentrated in Abu Dhabi and malls in the northern Emirates. The high quality, trendy colours, and unique message of the clothing have gained Tulip a following among consumers between the ages of 25 and 45. Sales have tripled in the last year alone, and Tulip is currently working to expand its manufacturing capabilities. Tulip is also committed to giving back to the community by contributing to local conservation programs. Ultimately, the company would like to develop and fund its own environmental programs. This plan will outline how Tulip intends to introduce new products, expand its distribution, enter new markets, and give back to the community. 3. Tulip’s Mission and Objectives Tulip’s mission is to be the leading producer and marketer of personalized, casual clothing for consumers who love the outdoors. Tulip wants to inspire people to get outdoors more often and enjoy family and friends while doing so. In addition, Tulip strives to design programs for preserving the natural environment. During the next five years, Tulip seeks to achieve the following financial and nonfinancial goals: Financial Objectives: Obtain financing to expand manufacturing capabilities, increase distribution, and introduce two new product lines. Increase revenues by at least 50% each year. Donate at least AED 25,000 a year to conservation organizations. Nonfinancial Objectives: Introduce two new product lines—customized logo clothing and lightweight luggage. Enter new geographic markets in neighbouring GCC countries. Develop a successful Internet site, while maintaining strong relationships with retailers. Develop its own conservation program aimed at promoting environmental awareness in local communities. 4. Core Competencies Tulip seeks to use its core competencies to achieve a sustainable competitive advantage, in which competitors cannot provide the same value to consumers that Tulip does. Already, Tulip has developed core competencies in (1) offering a high-quality, branded product whose image is recognizable among consumers; (2) creating a sense of community among consumers who purchase the products; and (3) developing a reputation among retailers as a reliable manufacturer, delivering the requested number of products on schedule. The firm intends to build on these competencies through marketing efforts that increase the number of products offered as well as distribution outlets. By forming strong relationships with consumers, retailers, and suppliers of fabric and other goods and services, Tulip believes it can create a sustainable competitive advantage over its rivals. No other clothing company can say to its customers with as much conviction â€Å"Let’s Rock!†. 5. Situation Analysis The marketing environment for Tulip represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. A SWOT analysis of the company highlights Tulip’s strengths, weaknesses, opportunities, and threats. Drawing the right conclusions from a SWOT analysis is the most important purpose of performing the analysis (Kotler 2009). Strengths: Tulip’s dedicated founders understand the target market and product. Tulip has achieved distribution in several markets with quick acceptance. Tulip has very little debts with great potential for growth. Tulip works with a single manufacturer, allowing high quality control levels. Weaknesses: Tulip’s founders may lose sight of the potential scope of the business. A limited number of consumers around UAE are aware of the Tulip brand. The firm has limited cash flow. Tulip relies on a single manufacturer which limits the production capacity if the firm wants to expand. Opportunities: Tulip’s loyal customers are likely to buy more products. Gaps exist in the UAE market that can be filled with new products such as customized clothing items and luggage. The key challenge in filling these gaps is in the shaping process that allows ideas to move forward; to be processed and refined in a way so that management can â€Å"pick the winners† (Florà ©n & Frishammar 2012). Tulip has a chance to expand across the GCC into new markets. The firm can reach more consumers via a website. Threats: Consumers may tire of the concept and the firm needs to keep it fresh. Larger competitors such as Marks & Spencer or Timberland may establish a similar product line. Clothing sales have generally been flat over the past few years, even though UAE has the highest fashion spending in the developed world (Sambidge 2011). Relationships with retailers may deteriorate if they feel internal competition from the internet site. The SWOT analysis presents a thumbnail sketch of the company’s position in the marketplace. In just three years, Tulip has built some impressive strengths while looking forward to new opportunities. Its dedicated founders, the growing number of brand-loyal customers, and sound financial management place the company in a good position to grow.

Wichita Confronts Contamination Essay Example | Topics and Well Written Essays - 250 words

Wichita Confronts Contamination - Essay Example This is most notably because of the misunderstandings that were experienced between all the parties. The political bargaining in Cherchers point of view gave everyone a piece of the bargaining objective. This made everyone at least pleased with the offer in place rather than pleasing some and displeasing the rest hence the term â€Å"win-win situation†. The political bargaining played an important role in the outcome which was unifying the central government. This led to the application of a federalist system in Wichita that gave the local governments the power of solving their problems instead of taking them to the higher government levels. This saved the town from an unattractive scenario that involved economic meltdown. This saved many businesses from huge losses. Intergovernmental relations refer to how the different units of the government interact with each other as a whole. It is also how they work hand in hand to achieve their purposes and take responsibility of their different roles. It is how these entities also share the power. It is an assessment of how the branches of the government which primarily have different functions are united by the almost similar responsibilities to work as a whole. According to (Conlan), Cherchers had to align mutual inducements as a way of keeping all the government levels in check. This led to the creation of a win-win situation. If this was not applied there probably would be more conflicts between the intergovernmental institutions.

Harlem Renaissance poets Assignment Example | Topics and Well Written Essays - 750 words

Harlem Renaissance poets - Assignment Example Harlem Renaissance Poets Project Paper Significance of Jean Toomer’s and Langston Hughes’ Roles in the Harlem Renaissance A mere fact will suffice to encompass a man’s life. In Jean Toomer’s case, that fact pertains to P. B. S. Pinchback, Toomer’s maternal grandmother who served as acting governor of Louisiana (Ramsey, 2003). In Langston Hughes’ case, the fact pertains to Hughes’ stint as a bellhop in a Washington, D.C. hotel where he managed to persuade a prominent, literary hotel guest to read three of his’ poems which led to the inauguration of Hughes’ literary career (Lewis, 1994, p. xxv). What can we infer from these facts? The obvious inferences are that Toomer was rich and Hughes was poor. The not so obvious inferences are that their names are remembered, and they are remembered on the strength of the experimental novel Cane, in Toomer’s case; and speaking for myself, in Hughes’ case, for bold pronoun cements such as â€Å"If white people are pleased we are glad†¦If colored people are pleased we are glad. If they are not, their displeasure doesn’t matter either (Lewis, 1994, p. xxx).† Toomer, who wasn’t as outspoken as Hughes, would’ve applauded Hughes’ for Hughes’ was alluding to artistic freedom which bows to no ideology, political agenda, nor common goal. Alas, artistic freedom will only get you so far, for what is required is talent and, when the going gets tough, genius. It goes without saying that Toomer and Hughes had talent. Let’s see where it took them—artistically.... It goes without saying that Toomer and Hughes had talent. Let’s see where it took them—artistically. ‘Double-consciousness’ in the Poems of Toomer and Hughes In the poem â€Å"Cotton Song,† Jean Toomer introduces a syntactical shift in the third stanza, going from Standard American English to American dialect of the Deep South. This is a manifestation of ‘double-consciousness.’ How do we explain it? We don’t. What we do is read the line â€Å"We ain’t agwine t wait until the Judgment Day (Toomer,1993, p. 9),† and let the words do their magic. I doubt a five hundred page biography, describing the hardscrabble life of an American Negro cotton picker at the turn of the 20th century could do as well and as much in evoking the feel and texture of a time and place, which no longer exists, than this one extraordinary, singular line of verse that flouts all convention of Standard American English, and gets away with it. And Toomer gets away with it because his English is otherwise prim, neat, and familiar. Consider the last four lines of his poem the â€Å"November Cotton Flower:† â€Å"Superstition saw/ Something it had never seen before:/ Brown eyes that loved without a trace of fear,/ Beauty so sudden for that time of year (Toomer, 1993, p. 4). In â€Å"November Cotton Flower,† the ‘double-consciousness’ is semantic, the miraculous transformation of a cold, drought stricken land to a blooming field of cotton. In Langston Hughes’ poem â€Å"The Negro speaks of Rivers,† a Negro speaks in the first person while invoking the poem. The ‘double-consciousness’ is evident in the use of the third person in the title. It’s as if the poet has split himself in two and the older, wiser version of

Case Analysis.Sustainable Development Study Example | Topics and Well Written Essays - 2000 words

Analysis.Sustainable Development - Case Study Example It also helps in suggesting best business practices on various issues on variety of platforms like government, non government and inter-governmental organizations (WBSCD, 2013c). The main objectives of the association are as follows: To be one of the leading business that advocate on matters like sustainable development To actively participate in policy development and in development of the right kind of framework that helps in making an effective contribution in sustainable human progress To develop and promote the business case for sustainable development To demonstrate the business contributions to the development of sustainable business solutions and sharing the knowledge among the members (WBSCD, 2013d). To contribute towards a sustainable future for developing nations The association helps in bringing the forward thinking companies together that help in reshaping the global business community and in creating a sustainable future for society, business and environment. ... It helps the management of various companies to lay emphasis on the societal and environmental concerns in the business interactions and decisions taken by the stakeholders. CSR is in response to the various kinds of civil society and consumer pressure. The main focus of WBCSD is to ensure that the CSR model has been implemented by various organizations that will help in taking managerial decisions ethically (WBSCD, 2013e). The main focus of the organization is to ensure that the companies are aware about the benefits, applications and awareness of the CSR model. WBCSD ensures that the CSR assists the small and medium enterprises in developing countries in promoting environmental awareness and also achieve their organizational goals. Promotion of CSR concept among small and medium enterprise requires several approaches that complements the business capacity and needs and do not have an adverse impact of the business decisions taken by the management. Various techniques like Triple Bo ttom Line theory and other CSR based programme have proven to be instrumental in meeting social and environmental needs without compromising their competiveness. Company Profile: Saipem Saipem is regarded as one of the largest oil and gas companies in the entire oil and gas industry. It is one of the leading companies in engineering, construction and drilling. The company enjoys a superior position in the offshore and onshore oil industry by completion of successful technological projects. Saipem is regarded as one of the global contractor companies with a strong presence in Middle East, Asia, West Africa, North Africa, FSU and Central Asia. It has a strong presence in the European region and the major part

The Enlightenment Research Paper Example | Topics and Well Written Essays - 1750 words

The Enlightenment - Research Paper Example What best defines this age is the collection of philosophers and mathematicians that brought these new ideas into being. Some of the most famous of these philosophers were John Locke, David Hume, Adam Smith, Montesquieu and Voltaire. The Age of Enlightenment had thinkers from many of the major powers in Europe such as Germany, Spain, Russia, Poland, England and Scotland. These Enlightenment thinkers, though not Americans, had a profound influence on American history. It is through the writings of these philosophers of the Enlightenment that lead the Founding Fathers of the United States to place such emphasis on personal freedom, property rights, a balance of powers in government and republicanism. The very best way to see the influence the Age of Enlightenment has on American history is to examine some of the thoughts of the leading philosophers and then trace how they influenced the foundational documents of the United States. Of all the Enlightenment thinkers, John Locke was perha ps the most influential over the American revolutionaries. Locke was an Englishman, the son of a lawyer and well educated at some of the finest schools. He studies medicine because he grew tired of studying the classical philosophers. As many philosophers of the Age of Enlightenment, he sought to apply reason and empiricism to a broad variety of topics. As a result, Locke wrote influential essays on government, religion, the nature of individuality, monetary policy and property. John Locke believed that individuals were important. This is a foundation belief of liberalism, so many view Locke as the Father of Liberalism. He said that people come into the world as a blank slate. He rejected notions that people were inherently sinful and should therefore be indebted to god and the Church their entire lives. He also rejected the idea that people were born knowing good from evil and right from wrong (Meyers, Cawelti and Kern, 1967). This belief in the impressionability of the individual led Locke to conclude that social institutions provided by governments were very important. Schools, libraries, and prisons all served their purpose in sustaining a civil society. Locke held that the natural state of humanity was one where the strongest could rule over the weak through brute force. A civil society was developed, nurtured and encouraged by just social institutions. This was the purpose of government. Any government that did not allow for the development of the individual self would never truly achieve the civil society, which was Locke’s ideal. He believed that certain conditions needed to be established by the government that would allow for the individual to develop a strong sense of self. Their sense of self would in turn, produce a citizenry that was responsive and active in the government. The relationship between citizens and the government were based upon something Locke referred to as the social contract. In essence, the social contract says that indiv iduals willingly give up some of their freedom in order to organize a government that places some restrictions on activities. The contract between government and citizens includes the understanding that government should only exist to serve the people in a manner that will help humanity move from a

Analysis The lady with the petdog Essay Example | Topics and Well Written Essays - 1250 words

Analysis The lady with the petdog - Essay Example Their love is under the test of rationality and the lens of morality. Chekhov’s â€Å"The Lady with the Pet Dog† uses ambiguity, setting, characterization, and realism to suggest that love has no logic, explanation, and morality, but people continue to fight for it because it is the only thing that makes them truly happy. Love has no logic. Chekhov uses ambiguity in language to show that love does not make any sense. Gurov does not find his affairs satisfying in the long run. He just knows that he attracts women enough for them to â€Å"favor† him, including sexually favoring him (Chekhov par.5). These sexual favors are short and sweet, until his heart chooses to favor someone forever. Favor is an ambiguous word, whose final interests are unclear. In the story, favor motivates two married people to prioritize their self-interests, to the risk of breaking the laws of God and man. One more example shows ambiguity. After making love, Anna feels sorry for the affair. Chekhov describes her as a â€Å"Magdalene†¦by an old master† (par.39), perhaps even worse because she is not a prostitute, but she has given her married body to another married person. Her monologue, however, bores Gurov: â€Å"†¦he was irritated by her naive tone, by her repentance, so unexpected and out of place†¦Ã¢â‚¬  (Chekhov par.36). ... Aside from language, characterization enables Chekhov to demonstrate that people may be opposite in many ways, but love can still bind them. Gurov is old and a self-confessed womanizer, while Anna is young and inexperienced with affairs. They seem an unlikely pair, especially when they have some sense of â€Å"fear† for their spouses (Chekhov par.4). They fear them because they are with them, despite the absence of love. Furthermore, Gurov thinks that there is nothing special about him, while Anna finds him as the best kind of man. For Gurov, he is only an old man â€Å"almost twice her age,† but Anna sees him as â€Å"kind, exceptional, high-minded† (Chekhov par.58). Evidently, love has skewed their assessment of true identities. Their love blinded them of the ability to see each other’s worst faults. One of the greatest sources of the irrationality of their love is its depravity. Their affair is wrong but they want to continue anyway, even when at first, they are unsure of what they have. Anna becomes restless and cannot sleep (Chekhov par.52). These are signs of guilt. They are both married, but they are in love with each other, not their spouses. In addition, they are hesitant of what they have, until Anna leaves Gurov. When Anna sees â€Å"dew on the grass† (Chekhov par.49), it represents something new, the dawn of love. The dew is fresh and refreshing. Their love awakens their old grass. But the dew will evaporate at the light of day. The sun is their morality. Their dew is against this morality, and it is illogical to continue it. They are struggling to hide their love, when they can always end it to conclude their miseries (Chekhov par.52). They feel â€Å"dread† (Chekhov par.52) of being caught, being judged. Why suffer these complications? They

Cloud computing Service Essay Example for Free

Cloud computing Service Essay The cloud refers to the Internet; it is usually hosted on more then one server in multiple locations, normally neither the public nor the businesses know where the information is located. Many consumers are turning to the cloud to store and retrieve their data from any computer in the world. They are using this service to store their software, conduct, documents, other personal and all business operations. Many different consumers are using cloud; but many are using cloud with out taking a look at the advantages and disadvantages that comes with using the cloud computing service. There are three types of service provider by cloud computing models. One is software as a service or SaaS, this service provides consumers with the ability to access user application or service that is located within the cloud. In this service consumer are responsible for update and maintaining the operating system and software. Some of the providers that offer SaaS is Google and Microsoft. The second service provider is Platform as a Service or Paas. Paas allows consumers to purchase access to the platform and solution stack, which includes system, programming language, database and web server. Consumers also, can build their own applications, which could run on the cloud service provider. Some of the providers are Googles app engine and force.com. Lastly, there is the Infrastructure as a services or Iaas. Iaas provides basic storage and computing capabilities as services over the network. Consumers control and maintain the systems in term of the operating systems, applications, storage, and network connectivity, but consumers do not have any control over the cloud infrastructure. Some providers of the Iaas are, Amazon, GoGrid and 3 Tera. Another type of provider is deployment model of cloud computing, where consumer chooses a unique is based on their specific requirements. There are four primary cloud deployment model private cloud, community cloud, public cloud and hybrid cloud. Private cloud is operated only by one organization,  it can also be managed by the organization or third party and externally. Community clouds are shared by many organizations, and support a specific community that has similar interests and requirements. Public cloud is owned and operated by third party, were it is available for the public on a commercial basis. Lastly, hybrid cloud is two or more deployment like private, community and/or public; this gives the user the ability through their interface to allow data, and also applications to move them from one cloud to another. The advantage of using cloud-computing service is that it can be accessed from any part of the world as long as there is Internet connection. The cost is significantly lower to operating data processing service with compared to the older meth of establishing and maintaining software and hardware on an internal system. This will remove the need for operating costs that accompanying with purchasing or by leasing such software and hardware. Depending on the cloud provider used, storing information to the cloud is almost gives unlimited storage capacity, that will give the public and business no more worries about not having enough storage space. Since data is stored in the cloud, backing up and restoring is much easier then storing on a physical device. Most cloud computing service providers usually are skilled enough to handle recovery of information. The disadvantage of cloud computing service is the technical issues, security issues, and that the information is easily prone to attacks. Even though we can access the information and data on the cloud from anywhere in the world, there are times that the system can have some serious dysfunction. The consumers should be aware that technology is always prone to outages and technical issues. Even the best cloud providers will run into these kind of problems, in spitefulness of keeping high standards of maintenance. Consumers will need a reliable internet connection server at all times, but will be consistently be stuck with networking and connectivity problems. The security to the cloud is another major issues that the consumer dont look at when submitting all their personal and companies sensitive information that it is being submitted to a third party cloud computing service provider, which could put your information in great risk. Consumer should make absolutely sure that the provider they choose is reliable and will keep their information totally secure. The cloud provider is prone to attack by hack attack and other threats. Storing your information in the cloud could make your personal and business unprotected. Although nothing on the Internet is completely secure, and there is always the lurking possibility of stealth of sensitive data. Any user of any Internet storing should carefully look at the advantage and disadvantage of cloud computing service before submitting any type of information. Also consumers should be aware of the potential risks and problems that is accompany with the cloud. WORKS CITED Jr, R. C. (2010, August 24). Retrieved October 26, 2012, from boardroombrief.com Viswanathan, P. (n.d.). Retrieved October 24, 2012, from www.about.com